Nostalgia-fuelled campaign puts a playful spin on a familiar household annoyance while spotlighting the STEM™ Flying Insect* Light Trap and its 24/7 attraction

TORONTO, Sept. 2, 2026 /CNW/ -- Summer may be winding down, but unfortunately, flying insects didn't get the memo.

As Canadians settle back into their routines and spend more time indoors, STEM™ is bringing some fun to an all-too-familiar household frustration with STEM STEM BABY, a new nostalgia-fuelled campaign that puts a playful spin on dealing with unwanted flying guests in the home.

Set to an unmistakably familiar '90s beat, the campaign video features baseball player and entertainer Jackson Olson and gives an everyday annoyance a catchy new soundtrack. From the kitchen to the living room, STEM STEM BABY brings some much-needed levity to those flying insect moments Canadians know all too well.

"As summer winds down, flying insects may start to fall off our radar, even though they can still find their way indoors," says a STEM spokesperson. "STEM STEM BABY uses a catchy, nostalgic hook to remind Canadians that flying insect season doesn't necessarily end with summer - and that the STEM™ Flying Insect* Light Trap is a simple solution that keeps working around the clock, even when bugs aren't top of mind."

At the heart of this campaign is the STEM™ Flying Insect* Light Trap, an insecticide-free plug-in solution that uses soft UV-blue light to attract and trap flying insects like fruit flies, fungus gnats, drain flies, small moths and mosquitoes. Its dual-sided, refillable cartridge traps flying insects 24/7 with no mess, noise or odour, helping manage unwanted flying insects while Canadians get on with their day.

Designed for easy use throughout the home, the Light Trap rotates 90 degrees for easy placement and features a refill cartridge that can be replaced every 30 days or when full – without the need to touch trapped insects.

STEM™ Flying Insect* Light Trap is widely available at major retailers, both online and in stores. Priced typically at $24.99, with some variation across retailers.

*fruit flies, drain flies, fungus gnats, mosquitoes and small moths

About STEM™
STEM™ launched in Canada in 2025 with the STEM™ Flying Insect* Light Trap, an insecticide-free device designed to continuously attract and trap flying insects in the home 24/7, and STEM™ Liquid Ant Baits, which kill ants, including carpenter ants, and can be used around pets when used as directed. Since then, the brand has expanded its Canadian portfolio to address personal care needs as well with the launch of a repellent called STEM™ Skin Insect Repellent, formulated with an active ingredient synthesized from pine oil extract, and effective against both mosquitoes and ticks. Together, the portfolio brings Canadians innovative solutions designed to make managing everyday pest problems simple and effective. For more information about the entire portfolio of STEM™ products, visit www.stemforbugs.ca 

About SC Johnson
Founded in 1886 and headquartered in Racine, Wisconsin USA, SC Johnson believes that a more sustainable, healthier, and transparent world that inspires people and creates opportunities isn't just possible – it's our responsibility.

A heritage of innovation and bold, transparent decisions is why our high-quality products and iconic brands – including OFF!^®, Raid^®, Glade^®, Windex^®, Scrubbing Bubbles^®, Ziploc^®, Mrs. Meyer's Clean Day^®, method^® and more – are in homes, schools and businesses in virtually every country worldwide.

As a global, purpose-led company, we are committed to making the world a better place today and for future generations. That means relentlessly bringing our expertise in science, innovation, and partnerships to bear on some of the world's most pressing environmental and health issues like plastic dependence and malaria. Around the world, we use our resources to unlock greater economic and educational opportunities for people and communities where access may be limited, but curiosity and potential are limitless.

See how SC Johnson is a Family Company At Work For a Better World by visiting scjohnson.com or joining us on Facebook, Twitter, LinkedIn, Instagram, YouTube, and TikTok.

SOURCE SC Johnson