Media Advisory - Competition Bureau to hold technical briefing on challenge of Nortera's proposed acquisition of B&G's Green Giant and Le Sieur Canadian vegetable business

Canada NewsWire

GATINEAU, QC, Aug. 19, 2026

GATINEAU, QC, Aug. 19, 2026 /CNW/ -- Today, the Competition Bureau announced that it has filed an application with the Competition Tribunal to block Nortera Foods Inc,'s proposed acquisition of B&G Foods Canada's Green Giant and Le Sieur brands.

The Bureau found that the deal is likely to harm competition, increasing the risk of higher prices and fewer choices for Canadians.

The Bureau will hold a technical briefing for accredited media to provide additional context on its concerns with the transaction. Officials will provide opening remarks and answer questions.

Opening remarks will be delivered by Anthony Durocher, Acting Senior Deputy Commissioner of the Mergers and Monopolistic Practices Branch. He will be joined during the question-and-answer session by Ariane Jaros-Denis, Associate Deputy Commissioner of the Mergers Branch. Remarks and responses from both Bureau officials may be attributed to them.

Date:	August 19, 2026

Time:	1:00 p.m. EST

Location:	Virtual (Webinar)

Media are asked to contact Competition Bureau Media Relations at media-cb-bc@cb-bc.gc.ca to receive the access link for the technical briefing.

Media are encouraged to dial in 15 minutes before the start of the technical briefing. Media in attendance are free to record the technical briefing for broadcast purposes.

Please note that access to this event is limited to recognized media outlets. The Bureau will not be issuing a transcript or a recording of the briefing.

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The Competition Bureau is an independent law enforcement agency that protects and promotes competition for the benefit of Canadian consumers and businesses. Competition drives lower prices and innovation while fueling economic growth.

SOURCE Competition Bureau