The Corporate Podcast, Done Properly: Inside the Branded Shows Hangar Studios Produces
New York, United States - September 16, 2026 / Hangar Studios /
Hangar Studios, the New York City podcast production company founded in 2009, has spotlighted the corporate and branded shows in its portfolio as more companies move marketing and communications budget into owned audio. The studio's branded work includes the Microsoft Threat Intelligence Podcast, Microsoft Scott and Mark Learn To, Afternoon Cyber Tea with Ann Johnson, JPMorgan Chase's Market Matters, Viatris's Listen Well, Thrive Market's But Are You Thriving, The Knot's XOXO, and The Chairish Podcast.
The category has changed shape. A corporate podcast in 2015 was usually an internal experiment with a borrowed conference room and an uncertain owner. In 2026 it is a line item with a stated objective, an executive sponsor, and an expectation that it will do something measurable for the business.
"The corporate shows that work are the ones where somebody could tell us, in one sentence, what the show is for," said Jennifer Chernicky, founder and CEO of Hangar Studios. "Not what it is about. What it is for. Those two questions get confused constantly, and the shows that never answer the second one are the shows that quietly stop after eight episodes."
What separates a corporate show that converts
The studio's read across 17 years and more than 600 client engagements is that corporate shows succeed or fail on four decisions made before the first recording. The first is the goal, stated plainly and chosen from a short list: listener numbers, conversion into paying customers, brand awareness, social engagement, or global reach. The second is the host, who has to be someone the audience will follow rather than the most senior person available. The third is cadence the organization can actually sustain past the initial enthusiasm. The fourth is what happens to each episode after it publishes.
That fourth decision is the one most often skipped. A corporate podcast that publishes to the feed and waits is a corporate podcast nobody outside the company will hear. Audiograms, short form clips of 60 to 90 seconds, and social cutdowns are how most of an audience encounters a show for the first time, and the studio treats those assets as part of the production rather than an add-on request.
Measured in episodes, not months
Hangar Studios asks corporate clients to measure progress the way the medium actually works. A format stabilizes at roughly six episodes, once the host has stopped performing and the structure has settled. A clear growth trajectory usually becomes visible around 12 episodes. Meaningful business impact typically arrives in season two. Reporting a branded show against a calendar quarter tends to kill it in month three, right before it would have started working.
"Nobody cancels a trade show booth in the second month because it has not paid for itself," said Chernicky. "But branded podcasts get judged on a quarterly dashboard all the time. Give the show a goal, give it a season, and then have the conversation. Our job is partly production and partly talking people out of quitting one episode before it lands."
How the corporate work is produced
Corporate shows run through the same three production modes as every other Hangar Studios engagement. Studio sessions take place at the 417 Fifth Avenue facility in Midtown Manhattan, where the standard block is one hour for a 20 to 45 minute audio episode, participants arrive 15 to 20 minutes before call time, and an engineer runs the session on Pro Tools from start to finish. Remote sessions run on Riverside or Zoom with a guest preparation deck and a 15 minute tech check. On-location deployment brings the production team to offices, conferences, and events, with partner studios used in some cities for larger multi camera setups.
Post-production is configured as an add-on to each show's package, covering editing, mastering, and the delivery formats the client's distribution requires. Dedicated producers are available for an additional fee for shows that need coordination beyond the standard scope. Hourly room rental with an engineer on the session is offered alongside full-service production engagements, which suits internal teams that already have a producer and need the room and the engineering.
A 17-year record
Hangar Studios was founded in 2009 by Jennifer Chernicky as the first podcast production company in the United States owned and operated by a woman of color. Across 17 years the company has produced thousands of episodes for more than 600 clients and reached more than 50 million listeners worldwide, working with Fortune 500 brands and independent creators from its Midtown studio and through remote and on-location production across six continents.
Who should host
Host selection is where corporate shows most often go wrong, and the failure mode is predictable. The most senior available executive is offered the chair as a courtesy, discovers eight weeks in that they cannot protect the time, and the show stalls. The better choice is usually somebody two levels down who is genuinely curious, reliably available, and comfortable being wrong out loud.
A host also has to be allowed to be a person. Corporate shows that route every episode through three approval layers arrive sounding like a press release read aloud, which is the one thing a podcast audience will not sit through. The studio's guidance is to agree the boundaries once, up front, and then let the host work inside them.
Internal shows and external shows are different products
An internal show, made for employees, is measured on reach inside the organization and on whether people actually finish episodes. It can be shorter, looser, and more specific, and it rarely needs video. An external show, made for customers or a market, is measured on the goal the business set for it, and it usually needs the surrounding assets to be found at all.
Companies that try to run one show for both audiences generally end up with something that serves neither. Hangar Studios asks clients to pick, and to be honest about which one the budget is really for.
What production looks like at corporate scale
Corporate engagements often involve several shows or several seasons running at once, multiple stakeholders, and recording blocks scheduled around executive calendars. The studio handles that with production team depth rather than a single engineer stretched across everything, and with recording days that batch several episodes into one block so a busy participant is booked once rather than six times.
Batching is also the practical answer to the cadence problem. A show that records four episodes in a single day has four weeks of runway, which is usually the difference between a season that finishes and a season that quietly stops in November.
Communications and marketing leaders evaluating a branded show can review the full portfolio at Hangar Studios on thehangarstudios.com.
About Hangar Studios
Hangar Studios is a full-service podcast production company in New York City, producing studio, remote, and on-location shows for Fortune 500 brands and independent creators since 2009. Founded by Jennifer Chernicky, the first podcast production company owned and operated by a woman of color, Hangar has produced thousands of episodes for more than 600 clients and reached over 50 million listeners worldwide. From concept and recording to editing, sound design, and distribution, the team turns ideas into broadcast-grade audio and video. Learn more at thehangarstudios.com.
Media Contact
Hangar Studios 417 Fifth Avenue, 8th Floor New York, NY 10016, United States
Jennifer Chernicky, Founder and CEO
+1-516-366-0333
Contact Information:
Hangar Studios
417 Fifth Avenue, 8th Floor
New York, NY 10016
United States
Jennifer Chernicky
+1-516-366-0333
https://thehangarstudios.com
