From Oprah's favorites list to Target — Blissy set to arrive in 1,800 stores nationwide

LOS ANGELES, Sept. 17, 2025 /PRNewswire/ -- Blissy, the award-winning beauty and sleep lifestyle brand best known for its 100% mulberry silk essentials, today announced its nationwide expansion into Target. On September 14, 2025, Blissy products became available in 1,800 Target stores across the U.S., marking a major milestone in the brand's retail growth.

Blissy champions a new kind of self-care—passive, effortless, and built into your daily routine. From sleeping to accessorizing, Blissy products work while you rest, helping millions achieve healthier skin, hair, and sleep.

Loved by fans and viral on TikTok, Blissy products are trusted in over 2 million homes worldwide. The brand's signature silk pillowcases boast more than 250,000 five-star reviews, multiple Good Housekeeping and Oprah Daily awards, and glowing coverage from Vogue and Allure. With features on Good Morning America, The View, and Live with Kelly and Mark, Blissy has become a household name in beauty and sleep.

Blissy is not only beloved by customers but also backed by science. Numerous clinical studies, including research conducted by UK-based Princeton Consumer Research, have shown that Blissy silk pillowcases help maintain hydration, reduce frizz, and support healthier skin and hair.

Board-certified dermatologists also endorse Blissy for its unique benefits. As Dr. Luke Maxfield, MD, explains: "Blissy's hypoallergenic and moisture-wicking surface helps keep your skincare on your face where it belongs. Studies show clearer, more hydrated skin after just six weeks of use — which is why I recommend it."

While Blissy has grown into a full lifestyle brand, Target will debut its most iconic offering: silk pillowcases in top-selling shades, beloved by customers worldwide.

About Blissy

Blissy is an award-winning lifestyle brand that creates beauty and sleep essentials designed to enhance skin, hair, and overall wellness. Best known for its 100% mulberry silk pillowcases, Blissy has expanded into pillows, aromatherapy, and sleep accessories. With clinical studies, dermatologist endorsements, and over 200,000 five-star reviews, Blissy has become the silk category leader, trusted in more than 2 million homes worldwide. Learn more at www.blissy.com.

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SOURCE Blissy