HARLEM, N.Y., Aug. 28, 2025 /PRNewswire/ -- Back-to-School has always been more than sharpened pencils and new backpacks. It is one of the most powerful cultural markers of the year — especially within Black and Brown communities, where resilience, pride, and preparation shape the path to success. This fall, Harlem Academy partnered with All Day Got Hold, the breakthrough styling brand for protective looks, to send students into the new year with confidence braided, twisted, and styled into every detail.

Under the banner #OnTheEdgeOfExcellence, the event turned Harlem Academy's campus into a showcase of culture and creativity. Professional stylists and brand ambassadors offered protective styles on site, while families received access to the brand's acclaimed styling collection designed for textured (wavy, curly, and coily) hair. The message: when young people look good, they feel unstoppable and when they feel unstoppable, they achieve more.

"For us, hair is not just an accessory, it's identity, confidence, and strength," said Seun Bolodeoku, Senior Marketing Manager. "All Day Got Hold was created to empower our community with products that hold without compromise. Partnering with Harlem Academy allowed us to show students that excellence begins with how you carry yourself into every space."

For Harlem Academy, a school known for academic rigor and leadership, the collaboration underscored its belief that success is multi-dimensional: excellence in the classroom, and confidence in the mirror.

The celebration also marked All Day Got Hold's first experiential activation since its February 2025 launch. With more than 20 million TikTok views already driving digital buzz, the brand is now extending its reach beyond screens directly into schools, communities, and the lives of the people it was built for.

At Harlem Academy, the impact was unmistakable: when style meets education, the future isn't just prepared — it's limitless.

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SOURCE ALL DAY GOT HOLD